06-21-11

Gestalt Closure Principle Emotionally Negative in Logo Design

A recent study from Boston College found that companies who employ the Gestalt Closure Principle in their logo design may be creating negative emotion in consumers who respond to the fragmented element with distrust.

On the other hand, “Incompleteness may be interpreted as unclear communication, which can lead to the perception that the firm is untrustworthy,” Hagtvedt said

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