08-03-11

Engage Me.

“You must first engage users…”

There it was. Sitting there in 14pt black and white pixels: one giant statement of hypocrisy. The most un-engaging statement…in the world.

Engage.

Buzzwords are surprisingly unengaging. They are empty compared to what they should be. They act as stand-ins to a bountiful plethora of rich, meaty ideas that could have been but are instead replaced with a handful of syllables because the author (1.) didn’t care enough to find the more appropriate words that would lead users down an deeply intoxicating adventure of great emotional and spiritual importance or 2.) is a slave to word count.

Using buzzwords is just wasting the audience’s time. Respect the audience, don’t use buzzwords.